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Posts Tagged ‘SEM’

Whats the single most important aspect of web design, aesthetics or SEO? This really is the chicken and egg question of the internet age but depending on who you ask will determine the actual answer you receive.

A graphic designer based website development company will debate that in many of cases that the web design is by far and away most important of course. And let’s be honest without that visually attractive to the eye design a browser will bounce off your site within the blink of an eye or so they would have you believe. But then that raises an all together different debate of how did they find your site in the first instance?

The most common web development curve goes along the lines of web design is laid out using clients brief ..website design looks great and gets client approval. What about content ok, we’ll rustle something up…..site gets published and time passes but no traffic!

And then even more time passes by until eventually perhaps 6-12 months later the situation is either so bad or the company are having to invest in adwords that finally a search engine optimisation company gets called in or the boss starts asking questions, and before you know it you are on a 6 month search engine marketing campaign to try and achieve some search engine results.

Is this the best way to launch a website? The thousands of website owners that have travelled this route will certainly argue that it most definitely is not as this hope and pray web development criteria delays any websites success by far too long, and even more frightening  results in lost profit, lost time and lost potential customers.

The search engines don’t care about what the site looks like but with no attention to SEO so often this first opportunity to make an impact when the web site first gets indexed is wasted, if all the search engines find is a poorly optimised site with minimal regard paid to any SEM requirements or keyword capture.

Extra time and money spent on pre development SEO ,for example keyword research and optimisation gives an outstanding return on investment as invariably when the site goes live and gets indexed it will achieve a far better search engine ranking from the outset and even in some cases a page one result straight away.

To find out more about SEM visit Southampton SEO Services .