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Posts Tagged ‘search engine optimisation’

SEO is massive and many businesses both old and new are using SEO services to boost the impact of their business. Whilst this does not directly relate to SEO (Search Engine Optimisation) it is clear that many new businesses cannot explore this type of marketing and promotion.

As a Web Designer this means that you need to keep up with the ever changing world of SEO. It is always a good idea to see what your competition is doing and then taking the necessary steps to offer more. By knowing more than the standard web design companies that you consider as competitors then you will have that competitive advantage when it comes to getting new clients.

With the use of SEO tactics you will be able to have your website designs be found more easily by others. Here are some simple things you can do to add a touch of SEO to your website designs:

1. Validate your code to W3C standards for both CSS and XHTML. Not only does this mean your website will display correctly on all browsers it will also assist the search engine spiders when they visit your site. An added bonus of this is that you will now be able to submit you website to some of the CSS design galleries which will create exposure for you client and your own design skills.
2. Having a fast website is of particular importance nowadays as we are creating more media rich web designs. On top of this the speed of a website has now become a ranking factor in Google. Taking the extra steps such as compressing images, GZiping text and combining CSS as well as JavaScript files will all help to speed up the website you are working on.
3. Use Google’s keyword tool to determine the most common phrases that people use to search for your clients website. By placing these words in the title tag of the website you are designing you can make it easier for people to find your website. This has the added effect of connecting your clients website with their specific market area.

Online Newspapers are Eco Friendly

Newspapers themselves are a dying breed. I have long wondered why I have so many ‘gratis’ newspapers posted through my letterbox every week. These free publications serve no purpose and are littered with an antiquated form of advertising that we know to be ineffectual. Think about it, what is the point of wasting trees and other natural resources to create newspapers when the same content will soon be able to be delivered via my iPad or better still iPhone? There is none.

Rich Link Sources

The other interesting aspect to this is links. We all know links from newspaper sites such as The Times, The Telegraph The Daily Mirror and the like will carry some considerable weight. It remains to be seen whether all content will be locked away from un-subscribed eyes. It is absolutely feasible that any links coming from newspapers will soon be null and void, if Google cannot access the content where a link to your site may be, then obviously your inbound power will be nil.

Interesting Times

The whole newspaper industry is going to be watching this test case very closely. It is anticipated that News Internationals online publications will lose thousands of readers, especially as there will be plenty of other sources that are offering similar content as well as information. I don’t happen to agree with that. If you buy The Times in the physical world, why would you not want to buy The Times in the virtual world?

In fact if you do, you will be doing much more than keeping a journalist in a job, you will actively be helping to save the planet. It stands to reason that is something the newspaper industry in general will want and all those who buy newspapers.

So if you need Web Design and Search Engine Optimisation services for your newspaper, choose wisely as competition is going to be fierce

Whats the single most important aspect of web design, aesthetics or SEO? This really is the chicken and egg question of the internet age but depending on who you ask will determine the actual answer you receive.

A graphic designer based website development company will debate that in many of cases that the web design is by far and away most important of course. And let’s be honest without that visually attractive to the eye design a browser will bounce off your site within the blink of an eye or so they would have you believe. But then that raises an all together different debate of how did they find your site in the first instance?

The most common web development curve goes along the lines of web design is laid out using clients brief ..website design looks great and gets client approval. What about content ok, we’ll rustle something up…..site gets published and time passes but no traffic!

And then even more time passes by until eventually perhaps 6-12 months later the situation is either so bad or the company are having to invest in adwords that finally a search engine optimisation company gets called in or the boss starts asking questions, and before you know it you are on a 6 month search engine marketing campaign to try and achieve some search engine results.

Is this the best way to launch a website? The thousands of website owners that have travelled this route will certainly argue that it most definitely is not as this hope and pray web development criteria delays any websites success by far too long, and even more frightening  results in lost profit, lost time and lost potential customers.

The search engines don’t care about what the site looks like but with no attention to SEO so often this first opportunity to make an impact when the web site first gets indexed is wasted, if all the search engines find is a poorly optimised site with minimal regard paid to any SEM requirements or keyword capture.

Extra time and money spent on pre development SEO ,for example keyword research and optimisation gives an outstanding return on investment as invariably when the site goes live and gets indexed it will achieve a far better search engine ranking from the outset and even in some cases a page one result straight away.

To find out more about SEM visit Southampton SEO Services .

Successful online markets must be forever on the lookout for new and innovative marketing techniques. There is never a time when a marketer can sit back and say I’ve done it all. It is a continuously evolving industry. There is not one marketer that would every say that keywords have no value. In fact the vast majority will tell you the opposite which is the truth, being they are extremely important.

It’s those simple but dynamic key words that will get you known to the millions of potential customers that constantly shop on the web. It doesn’t matter whether you offer a product or a service, you choice of keywords are critical to your success. These are the primary piece of information that the major search engines use to get you into their massive collection of information. The very same information bank that people tap into when they are looking for what you have to offer.

This is the very reason why the guru’s of SEO utilize tools of the trade such as Overture Keyword, Google Adword Keyword Suggestion tool or Worldtracker. It’s their modern technology that guides the webmasters into the proper keyword choices.

It’s not just a matter of choosing one word to describe your site; it’s a matter of picking the right word. You have to think like a visitor. If they were looking for something on your site what is the most likely word they would type into the search engine to find you? Not only must you pick the most common keyword or phrase, you must use it in the proper places on your website as well. It has to be the most noticeable place that the search engine crawlers will find it. Primarily you will want it on your home page and including your other best pages, or most pertinent pages.

Harry Shaw is an online marketing expert. He also offers top quality tips about contact lenses and food packaging.