Posts Tagged ‘News’
The Internet Could Be Taking Over The World – Part 1
It was a foregone conclusion that online editions of newspapers had (and have) to start charging money, otherwise they will not be around in any capacity. If newspapers start going out of business how are we going to have useless England managers sacked? How else would we be able to keep up to date with the happenings of Simon Cowell, Cheryl Cole and John Terry.
You have to applaud newspapers in many ways – for example, just look at how journalists outed former ministers recently. There is a sense of justice and prevail. Our national newspapers can galvanise us and influence us in a way the Internet still cannot.
I actually applaud Rupert Murdoch and News International for this move; quite simply something had/has to be done to preserve the newspaper industry.
Why should any of us expect to be able to read the content of a newspaper for free just because it happens to be online? If you think about it you are hardly likely to turn up at your local newsagents and read the whole paper through without somebody saying something to you.
Quality Journalism
Much as though I love the blogosphere, I am afraid it does not compensate for quality journalism and in my humble opinion the British newspaper industry does contain its fair share of quality journalists.It is true that many journalists have to ability to wind people up, but there are many commentators who are totally respected and really need to be at the forefront of delivery opinion. Yes I could tap into a blog, but do you know what, it is just not the same.
Give me News Now!
Much has been made of news aggregators such as NewsNow and even Google News. Most leading newspapers now stop themselves from having their content aggregated by these particular services.
If you work in the digital world of web design and SEO you would have to of been on the moon to not know that Google and Rupert Murdoch have been embroiled in a spat about ‘taking’ content for some time. This is certainly an aspect that I do not disagree with, but then if only a headline and snippet is being displayed surely it would be in the interests of a newspaper to draw visitors in and then look to have them subscribe to their unique content.
The Internet Could Be Taking Over The World – Part 2
Online Newspapers are Eco Friendly
Newspapers themselves are a dying breed. I have long wondered why I have so many ‘gratis’ newspapers posted through my letterbox every week. These free publications serve no purpose and are littered with an antiquated form of advertising that we know to be ineffectual. Think about it, what is the point of wasting trees and other natural resources to create newspapers when the same content will soon be able to be delivered via my iPad or better still iPhone? There is none.
Rich Link Sources
The other interesting aspect to this is links. We all know links from newspaper sites such as The Times, The Telegraph The Daily Mirror and the like will carry some considerable weight. It remains to be seen whether all content will be locked away from un-subscribed eyes. It is absolutely feasible that any links coming from newspapers will soon be null and void, if Google cannot access the content where a link to your site may be, then obviously your inbound power will be nil.
Interesting Times
The whole newspaper industry is going to be watching this test case very closely. It is anticipated that News Internationals online publications will lose thousands of readers, especially as there will be plenty of other sources that are offering similar content as well as information. I don’t happen to agree with that. If you buy The Times in the physical world, why would you not want to buy The Times in the virtual world?
In fact if you do, you will be doing much more than keeping a journalist in a job, you will actively be helping to save the planet. It stands to reason that is something the newspaper industry in general will want and all those who buy newspapers.
So if you need Web Design and Search Engine Optimisation services for your newspaper, choose wisely as competition is going to be fierce